(iaoNEWS)
- Google sources today unveiled plans for the 'Google IP-based
mobile phone' code-named 'Phoogle'.
The unnamed source admitted
planning has begun for Google to offer a local IP-based mobile
phone service to users in select markets.
"The technology behind Phoogle
has already started to be laid out in conjunction with Google's
local wireless internet services," reported our source.
"Using Google's local wireless
infrastructure the Phoogle will be a handheld mobile phone that
uses current Google ad serving technologies to allow users to
have free cellular service in local areas by having the
underlying costs supported by serving ads to the users in the
form of positioned speed dial numbers. Bid positions will be
based upon the advertising model similar to the Adsense model in
current use online."
"As an example, think of taxi
cabs. How much business can you attract to your service by
having your number on the speed dial on thousands of local
mobile phones? The taxi companies themselves will bid up the
price per call to be the first speed dial number on the taxi
speed dial button. This 'speed dial ad serving system' model can
be expanded to all local services. Fast food orders, flowers,
any local service that can be ordered / picked up / delivered is
open to this adserving technology while at the same time
significantly lowering mobile phone costs for local users."
"Additional benefits to the
end users, including the free mobile phone, will be the access
to wireless internet in a mobile phone, access to unlimited
local calling, GPS, and other features as the phones options are
being decided."
"It's conceivable that your
Phoogle could have an MP3 player, online video access, web
browser, Instant Messenger, local GPS and most other features
limited to users now paying for these features. You could have
free access to news, personals, auction websites, even long
distance calls through third party services. "
"The possible avenues of
revenue based options for the end user are limited only by the
wireless internet access that is currently being provided by
Google."
No timetable has been set for
the official release of this product/service.