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TECHNOLOGY

 

(iaoNEWS) - Google sources today unveiled plans for the 'Google IP-based mobile phone' code-named 'Phoogle'.

The unnamed source admitted planning has begun for Google to offer a local IP-based mobile phone service to users in select markets.

"The technology behind Phoogle has already started to be laid out in conjunction with Google's local wireless internet services," reported our source.

"Using Google's local wireless infrastructure the Phoogle will be a handheld mobile phone that uses current Google ad serving technologies to allow users to have free cellular service in local areas by having the underlying costs supported by serving ads to the users in the form of positioned speed dial numbers. Bid positions will be based upon the advertising model similar to the Adsense model in current use online."

"As an example, think of taxi cabs. How much business can you attract to your service by having your number on the speed dial on thousands of local mobile phones? The taxi companies themselves will bid up the price per call to be the first speed dial number on the taxi speed dial button. This 'speed dial ad serving system' model can be expanded to all local services. Fast food orders, flowers, any local service that can be ordered / picked up / delivered is open to this adserving technology while at the same time significantly lowering mobile phone costs for local users."

"Additional benefits to the end users, including the free mobile phone, will be the access to wireless internet in a mobile phone, access to unlimited local calling, GPS, and other features as the phones options are being decided."

"It's conceivable that your Phoogle could have an MP3 player, online video access, web browser, Instant Messenger, local GPS and most other features limited to users now paying for these features. You could have free access to news, personals, auction websites, even long distance calls through third party services. "

"The possible avenues of revenue based options for the end user are limited only by the wireless internet access that is currently being provided by Google."

No timetable has been set for the official release of this product/service.

 

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